DVP Campaign Engine — Social & Content Pack Builder

Step 01 · Plan

Campaign Brief

Set the purpose before you build. Everything downstream — drafts, checks, copy, and exports — works from this context.

Brief firstA clear objective, audience, and offer make the pack easier to write, check, and export consistently — and they feed every AI draft.

Campaign objective

Audience

Primary offer

Channel focus

Tone notes

Required elements

This brief feeds references, required elements, and AI draft generation. It keeps the campaign intent attached to the pack while you build.

Step 02 · Plan

References & Elements

Give the campaign its ingredients: references, must-use copy, CTAs, and guardrails.

Feed the engineThe draft layer uses this stage as its source material. The more grounded it is, the less the pack drifts.

Import From Vault Packet

Paste the text copied from DVP Vault's Campaign Engine handoff.

Vault packet text

No Vault packet imported yet.

Reference Sources

Reference links

Reference assets

Plain text works: filenames, folders, URLs, and notes.

Required Elements

Required copy

Primary CTA

Must include

Guardrails

Avoid notes

Visual direction

Tell the system what not to do, not just what to make.

Step 03 · Create

AI Brain / Generate Draft

Use direct AI where an adapter exists, or build handoff prompts for external creative tools. Every output stays editable.

Campaign brainBring your own keys, generate a structured campaign pack, then keep editing slide copy, visual prompts, templates, and export settings at any stage.

AI Brain

Provider

Direct nowOpenAI builds editable Campaign Engine JSON.

VisualsMidjourney and image models use the prompt lane.

VideoRunway and Remotion get structured scene directions.

Free Local DraftNo API key. No provider charge.

Manual HandoffNo DVP charge. Use your own external account.

Direct AIBYOK required. Provider may charge your account.

OpenAI can generate directly now. Other lanes build clean handoff prompts until their adapters are connected.

Prompt

Draft prompt

Draft focus

What it uses

The local draft reads the brief, references, required elements, guardrails, and the prompt above — no API key, no provider charge.

Still editable

Nothing is locked. After generation you move straight into Edit and keep working by hand.

AI Handoff

1BuildMake a model-ready prompt from the brief.
2CopyUse it in your LLM of choice.
3PasteBring the JSON draft back here.
4EditImport it and finish the pack by hand.

Prompt for any LLM

Paste LLM JSON

Paste a JSON response here. The app will check it before importing.

Use this for Gemini, Midjourney, Runway, Remotion, or any model while direct adapters are added one by one.

Step 04 · Create

Quick Start: What Do You Need To Make?

Pick the closest goal and the builder loads a matching starter pack, size, and safe areas. You can change everything later.

Quick choiceStart with the closest destination. The builder carries that size, safe area, and export setup through the rest of the steps.

Step 05 · Create

Choose The Output Format

The active format controls preview shape, safe zones, and export size.

Output preset

Width

Height

Active output

1080 × 1350

Pack action

Guide overlay

Show safe areas

Guides

Gold dashed boxes mark the text/action safe area. Pink zones mark platform UI or crop-risk areas. Current Format exports every slide at the selected size.

Step 06 · Create

Pick A Starter Template

Choose the structure for the active slide. This fills the editor, not the whole pack.

Template tipPick the slide job first: promote a tool, teach a step, show a result, or close with a call to action. You can change the words and image next.

Step 07 · Refine

Edit The Active Slide

Edit one slide at a time. Duplicate or reorder when the flow feels right.

Editing ruleUse one clear idea per slide. Short titles export better across social, web, deck, and print sizes.

Live Preview01 — Cover

Updates while you type.

Slide Content

Active slide

Template

Badge

CTA

Title

Subtitle

Background image URL

Choose or drop an image for this slide

Active Slide AI

Action

Direction

Direct AI uses your OpenAI key. Handoff mode has no DVP charge.

AI output / handoff

Brand Kit

Brand look

Logo asset

Text position

Platform preview

Show editable text layers

Bake text layers into exports

Project Save / Load

Starter pack

Project name

Advanced import

Import project JSON

Saves slide text, template choices, image URLs, brand settings, order, and the selected output format.

Step 08 · Refine

Check Safety And Preview

Keep important text inside the gold area. Pink zones are platform UI or crop-risk areas.

Safe-area checkGold is the best place for titles, logos, and CTAs. Pink marks areas that can be covered by platform UI, captions, or trims.

Review here before export. If a headline feels too close to an edge, jump back to Edit with the button on any slide, shorten the title, change its position, or pick a different output format.

HookFirst slide should make the point quickly.

FlowSlides should move from idea to action.

CTAAt least one slide needs a clear next step.

Required ItemsMust-include items should appear in the pack.

Text FitLong titles need review before export.

Export PathChoose the format that matches the channel.

Quick FixApply basic export cleanup without rewriting the pack.

Step 09 · Ship

Export The Campaign

Pick the output you need. Guides are included only when the safe-area overlay is visible.

FormatChoose an output size.

TemplatePick a starter layout.

Slide CopyAdd a title and supporting text.

Safe AreasReview guides before final export.

ExportChoose one slide, one format, or full pack.

Export choiceUse Current Slide for a quick single graphic, Current Format for every slide at this size, or Full Multi-Format Pack for the core DVP social/web bundle.

Campaign Copy Pack

Generate a posting companion for this visual pack: caption, CTA, slide notes, hashtags, and alt text. This exports the words that travel with the graphics.

Posting notes

Creative Tool Pack

Package the edited campaign for image models, Midjourney handoff, Runway scenes, or a Remotion render plan. These exports do not call a paid provider.

Tool-ready output