DVP Campaign Engine — Social & Content Pack Builder

Step 02 · Build

Build The Campaign

Shape the brief, add references, and generate a grounded draft.

Brief

Brief firstA clear objective, audience, and offer make the pack easier to write, check, and export consistently — and they feed every AI draft.

Campaign objective

Audience

Add more detail (optional)

Primary offer

Channel focus

Tone notes

Required elements

This brief feeds references, required elements, and AI draft generation. It keeps the campaign intent attached to the pack while you build.

References

Build · References

References & Elements

Optional — add sources, must-use copy, CTAs, and guardrails to keep the draft grounded.

Feed the engineThe draft layer uses this stage as its source material. The more grounded it is, the less the pack drifts.

Import From Vault Packet

Paste the text copied from DVP Vault's Campaign Engine handoff.

Vault packet text

No Vault packet imported yet.

Import From VibeBoard

Paste a VibeBoard Campaign Engine handoff packet.

No VibeBoard packet imported yet.

Creative Source: VibeBoard

The imported creative world this campaign executes against. Read-only.

No creative source imported yet.

Reference Sources

Reference links

Reference assets

Plain text works: filenames, folders, URLs, and notes.

Required Elements

Required copy

Primary CTA

Must include

Guardrails

Avoid notes

Visual direction

Tell the system what not to do, not just what to make.

Strategy Plan

Build · Strategy

Where This Campaign Runs

Platforms, content pillars, and guardrails for the whole campaign. Platforms suggest into each deliverable below.

Platforms

Content pillars

None yet.

Guardrails

None yet.

Deliverables / Asset Matrix

Build · Plan

What Needs To Be Made

One row per deliverable. Imported board cards seed rows automatically; add or duplicate rows for each platform.

No platforms set — add them in the Strategy Plan.

No deliverables yet. Import a VibeBoard packet or add one.

Copy Bank

Build · Copy

Copy For Each Deliverable

Write the actual copy per deliverable. Add as many variants as you need.

Add deliverables in the Asset Matrix first.

Prompt Packs

Build · Prompts

Generation Prompts Per Deliverable

The prompts to paste into your AI tools. Add one per tool or variant.

Add deliverables in the Asset Matrix first.

Asset Links

Build · Assets

Produced Assets Per Deliverable

Link the finished image, video, or file back to each deliverable. Saved with the campaign and reopenable from Vault.

Add deliverables in the Asset Matrix first.

Generate

Build · Generate

AI Brain / Generate Draft

Use direct AI where an adapter exists, or build handoff prompts for external creative tools. Every output stays editable.

Campaign brainBring your own keys, generate a structured campaign pack, then keep editing slide copy, visual prompts, templates, and export settings at any stage.

Generate Your Pack

Prompt

Focus

Generates a free local draft — no key needed. Add an AI key below for direct AI generation.

Use my own AI key (OpenAI / Gemini)

Bring your own keyStored only in your browser. Your provider may charge your account for usage.

Provider

Generate in ChatGPT myself (copy / paste)

1BuildMake a model-ready prompt from the brief.
2CopyUse it in your LLM of choice.
3PasteBring the JSON draft back here.
4EditImport it and finish the pack by hand.

Prompt for any LLM

Paste LLM JSON

Paste a JSON response here. The app will check it before importing.

Step 01 · Start

Quick Start: What Do You Need To Make?

Pick the closest goal and the builder loads a matching starter pack, size, and safe areas. You can change everything later.

Quick choiceStart with the closest destination. The builder carries that size, safe area, and export setup through the rest of the steps.

Step 03 · Edit

Choose The Output Format

The active format controls preview shape, safe zones, and export size.

Output preset

Width

Height

Active output

1080 × 1350

Pack action

Guide overlay Show safe areas

Guides

Gold dashed boxes mark the text/action safe area. Pink zones mark platform UI or crop-risk areas. Current Format exports every slide at the selected size.

Edit · Template

Pick A Starter Template

Choose the structure for the active slide. This fills the editor, not the whole pack.

Template tipPick the slide job first: promote a tool, teach a step, show a result, or close with a call to action. You can change the words and image next.

Edit · Slides

Edit The Active Slide

Edit one slide at a time. Duplicate or reorder when the flow feels right.

Editing ruleUse one clear idea per slide. Short titles export better across social, web, deck, and print sizes.

Live Preview01 — Cover

Updates while you type.

Slide Content

Active slide

Template

Badge

CTA

Title

Subtitle

Background image URL

Choose or drop an image for this slide

Generate background (uses your Gemini key)

Generates a background from this slide's prompt and visual direction.

Choose or drop a reference image (logo, product, style)

Optional: used by Gemini 2.5 Flash Image to composite into backgrounds.

Active Slide AI

Action

Direction

Direct AI uses your OpenAI or Gemini key. Handoff mode has no DVP charge.

AI output / handoff

Brand Kit

Brand look

Logo asset

Text position

Platform preview

Show editable text layers Bake text layers into exports

Project Save / Load

Starter pack

Project name

Advanced import

Import project JSON

Saves slide text, template choices, image URLs, brand settings, order, and the selected output format.

Step 04 · Review & Export

Check Safety And Preview

Keep important text inside the gold area. Pink zones are platform UI or crop-risk areas.

Safe-area checkGold is the best place for titles, logos, and CTAs. Pink marks areas that can be covered by platform UI, captions, or trims.

Review here before export. If a headline feels too close to an edge, jump back to Edit with the button on any slide, shorten the title, change its position, or pick a different output format.

HookFirst slide should make the point quickly.

FlowSlides should move from idea to action.

CTAAt least one slide needs a clear next step.

Required ItemsMust-include items should appear in the pack.

Text FitLong titles need review before export.

Export PathChoose the format that matches the channel.

Quick FixApply basic export cleanup without rewriting the pack.

Review · Export

Export The Campaign

Pick the output you need. Normal exports stay clean; Safe Guide creates a separate reference overlay.

FormatChoose an output size.

TemplatePick a starter layout.

Slide CopyAdd a title and supporting text.

Safe AreasReview guides before final export.

ExportChoose one slide, one format, or full pack.

Export choiceUse Current Slide for a quick single graphic, Current Format for every slide at this size, or Full Multi-Format Pack for the core DVP social/web bundle.

Campaign Package

The whole campaign as one folder — source, strategy, deliverables, copy, and prompts.

Campaign Copy Pack

Generate a posting companion for this visual pack: caption, CTA, slide notes, hashtags, and alt text. This exports the words that travel with the graphics.

Posting notes

Creative Tool Pack

Package the edited campaign for image models, Midjourney handoff, Runway scenes, or a Remotion render plan. These exports do not call a paid provider.

Tool-ready output

Campaign Engine

Build The Campaign

References & Elements

Import From Vault Packet

Import From VibeBoard

Creative Source: VibeBoard

Reference Sources

Required Elements

Guardrails

Where This Campaign Runs

Content pillars

Guardrails

What Needs To Be Made

Copy For Each Deliverable

Generation Prompts Per Deliverable

Produced Assets Per Deliverable

AI Brain / Generate Draft

Generate Your Pack

Quick Start: What Do You Need To Make?

Choose The Output Format

Pick A Starter Template

Edit The Active Slide

Slide Content

Active Slide AI

Brand Kit

Project Save / Load

Check Safety And Preview

Export The Campaign

Campaign Package

Campaign Copy Pack

Creative Tool Pack

Keyboard Shortcuts

Campaign QA